Having done over $40 million in sales, people often ask me what’s the guaranteed path to selling. Interestingly, I’d never really thought about there being a set process that works until they did. Thank goodness for clients! They will always teach you what you need to know.
Here’s the exact way to stop worrying about sales:
First, find out exactly what people will pay you for.
Many entrepreneurs spend months, if not years, planning what they’ll sell. In an economy where money was more fluid that was the process that was taught. However, especially if you want to make money now, you need to truly research and know what folks will buy from you.
Second, in order to sell you must have clients.
You can have the best product on earth, but if it’s not in the hands of potential buyers it’s not worth much. As I always say, if you’re not selling you’re not serving.
Next, you have to know how to market yourself so people will buy.
Much pre-launch time is spent on logos, website colors, packaging, etc, but if it isn’t marketing that absolutely leads people to purchase from you it can represent a lot of lost time and costs. So, you want to base your marketing on what you know definitely works.
Fourth, you need to have a launch strategy that absolutely guarantees that people will purchase from you.
The reason that summer blockbusters sell out at movie theaters is because they have a great launch strategy. You must do the same for your service. If you simply announce that it’s for sale on the day you’re ready to sell – you won’t.
Fifth, you’ll want to master pricing and make sure you receive everything you should for your work.
Very often things don’t sell because they are seriously underpriced or barely overpriced. It’s odd how much of a difference what you charge can make, but it does. There is a psychology to numbers that you must have in order to maximize sales.
Finally, you’ll want to partner with your customers in a way that feels good and causes you to expand.
Sales is no fun if it is a struggle, is manipulative or doesn’t cause you and your business to grow. So you’ll want to make sure you truly have a relationship with your clients that allows you to soar in the future (good sales now means great sales later)!
If all of this sounds overwhelming, and you’d prefer to have someone do it all for you, you’re welcome to email me at email@example.com for an application to our Sales Management program where we do just that. (You just show up and do what you’re best at doing.) Or, I’d love to know: What area do you need to strengthen? Then I’ll provide more content for you about how to get it done!