Having done over $40 million in sales, people often ask me what’s the guaranteed path to selling. Interestingly, I’d never really thought about there being a set process that works until they did. Thank goodness for clients! They will always teach you what you need to know.
Here’s the exact way to stop worrying about sales:
First, find out exactly what people will pay you for.
Many entrepreneurs spend months, if not years, planning what they’ll sell. In an economy where money was more fluid that was the process that was taught. However, especially if you want to make money now, you need to truly research and know what folks will buy from you.
Second, in order to sell you must have clients.
You can have the best product on earth, but if it’s not in the hands of potential buyers it’s not worth much. As I always say, if you’re not selling you’re not serving.
Next, you have to know how to market yourself so people will buy.
Much pre-launch time is spent on logos, website colors, packaging, etc, but if it isn’t marketing that absolutely leads people to purchase from you it can represent a lot of lost time and costs. So, you want to base your marketing on what you know definitely works.
Fourth, you need to have a launch strategy that absolutely guarantees that people will purchase from you.
The reason that summer blockbusters sell out at movie theaters is because they have a great launch strategy. You must do the same for your service. If you simply announce that it’s for sale on the day you’re ready to sell – you won’t.
Fifth, you’ll want to master pricing and make sure you receive everything you should for your work.
Very often things don’t sell because they are seriously underpriced or barely overpriced. It’s odd how much of a difference what you charge can make, but it does. There is a psychology to numbers that you must have in order to maximize sales.
Finally, you’ll want to partner with your customers in a way that feels good and causes you to expand.
Sales is no fun if it is a struggle, is manipulative or doesn’t cause you and your business to grow. So you’ll want to make sure you truly have a relationship with your clients that allows you to soar in the future (good sales now means great sales later)!
If all of this sounds overwhelming, and you’d prefer to have someone do it all for you, you’re welcome to email me at private@lindsaythecoach.com for an application to our Sales Management program where we do just that. (You just show up and do what you’re best at doing.) Or, I’d love to know: What area do you need to strengthen? Then I’ll provide more content for you about how to get it done!
“Within 2 weeks of hiring Lindsay I began to see an increase in sales. She changed my mindset and helped me zero in on the barriers to sales success. Once the barriers were removed Lindsay gave me a solid approach with detailed information on how I can increase sales. I have increased sales and tripled my sales goals because I have the confidence that with Lindsay my sales will continue to increase exponentially.” 
“Lindsay’s a sales genius!” 
“The unexpected benefit of working with Lindsay is that she's really pushed me! She's helped me be way more visible and connect with my clients. I highly recommend her!” 
“Lindsay has an incredible knowledge base on sales and marketing. I was reluctant to work with Lindsay because I had had such bad experiences with other ‘sales coaches’ who under delivered. From working with Lindsay, I got a great deal of exposure and my income grew. I’d recommend her to anyone who needs to grow…” 
“Your sales strategy, and specifically the implementation of it, astonishes me. Anyone who works with you is so lucky!” 
“Lindsay has a way of showing people what it is they should look at and focus on. Everyone should have someone like Lindsay in their business. Thanks for kicking my butt and believing in me at the same time!” 
“You are changing my life! Lindsay, my heart is racing, my eyes are teary as I type these words. You made me see that my gift is to help women in so many more ways than just getting rid of acne. I hope that more and more entrepreneurs will seek your gift. I love you for what you stand for: Helping others realize their full potential.” 
“Lindsay saved me from making a $50,000 mistake and together we will soon launch my new business. She has my full trust (which is not an easy thing to achieve). I’m a part of Lindsay’s community forever simply because she is the real deal. Lindsay’s true gift to all of us is that she is able to bring out those things that we are too scared to approach.” 
“Lindsay has helped me more than I could have imagined with sales strategy. She knows how to break things down to gain a real understanding of potential clients' needs and desires in the sales process, which is very different from what I do as a publicist. I highly recommend her!” 
“Social Media genius, unequivocally, Lindsay...” 
“I was the biggest skeptic that there was any result between Social Media and Sales. After implementing some incredible tips and strategic ideas I learned through here I am seeing an increase in sales. These things have had just such an amazing impact on my business! I recommend this to everyone and in particular to those who are skeptical, as I was.” 
“I would recommend this to anyone. Lindsay is a lovely, kind, nurturing, giving, patient teacher.” 
Lindsay, I think I’ve got the first part of my mission – DO GOOD PROFITABLY! – down pat. If you can help me marry the second part to the first you’ll have an indefatigable advocate in the senior market – my target demographic – as I believe we are under-served in the social/e-commerce cyberspace.
All the best,
Vic Agbayani