It’s that time of year. It’s when products hope to sell the most and service-based providers assume no one really buys.
Here are 5 effective ways to make more sales this holiday season.
1. Tell their husband that Santa sent you (or wife, or the Three Kings…please substitute freely in this post!). If someone has been dreaming of buying your coaching package all year, you can probably see who they’re married to on Facebook. Most of us would like to buy our spouse the perfect gift, so if you send a sweet email to them letting them know that they’re longing for what your offering (and even offer them a special bonus or discount), you’re providing a great service!
2. Use Facebook events to let people know about a sale, or do and distribute a daily video that highlights something you sell, or …the options are limitless. Technology can be your friend. Use what it does to support you. Here’s a horrible analogy, but technology can be like a wild horse. You get to decide if you use it to help you or if you stay afraid of it.
3. Get creative! Tweet a different discount for each day of Chanukah, Kwanza, or a Special Solstice Sale.
4. Be generous! Give part of your proceeds to a charity and share that in social media. Those who buy from you will feel even better.
5. Let folks know if you are increasing your prices for 2012. Give them one last chance to buy at your current prices before you do!
There are a multitude of ways to make more this holiday season. The key to social media sales is always knowing what your financial goal is, and keeping your finger on the pulse of what you’re doing to make sure people are buying. The brilliance of social media is that you can try a multitude of things and easily discard what doesn’t work.
I love brainstorming new ideas, so if you’re stuck on this one, let me know at http://www.facebook.com/ilikelindsay.
“Within 2 weeks of hiring Lindsay I began to see an increase in sales. She changed my mindset and helped me zero in on the barriers to sales success. Once the barriers were removed Lindsay gave me a solid approach with detailed information on how I can increase sales. I have increased sales and tripled my sales goals because I have the confidence that with Lindsay my sales will continue to increase exponentially.” 
“Lindsay’s a sales genius!” 
“The unexpected benefit of working with Lindsay is that she's really pushed me! She's helped me be way more visible and connect with my clients. I highly recommend her!” 
“Lindsay has an incredible knowledge base on sales and marketing. I was reluctant to work with Lindsay because I had had such bad experiences with other ‘sales coaches’ who under delivered. From working with Lindsay, I got a great deal of exposure and my income grew. I’d recommend her to anyone who needs to grow…” 
“Your sales strategy, and specifically the implementation of it, astonishes me. Anyone who works with you is so lucky!” 
“Lindsay has a way of showing people what it is they should look at and focus on. Everyone should have someone like Lindsay in their business. Thanks for kicking my butt and believing in me at the same time!” 
“You are changing my life! Lindsay, my heart is racing, my eyes are teary as I type these words. You made me see that my gift is to help women in so many more ways than just getting rid of acne. I hope that more and more entrepreneurs will seek your gift. I love you for what you stand for: Helping others realize their full potential.” 
“Lindsay saved me from making a $50,000 mistake and together we will soon launch my new business. She has my full trust (which is not an easy thing to achieve). I’m a part of Lindsay’s community forever simply because she is the real deal. Lindsay’s true gift to all of us is that she is able to bring out those things that we are too scared to approach.” 
“Lindsay has helped me more than I could have imagined with sales strategy. She knows how to break things down to gain a real understanding of potential clients' needs and desires in the sales process, which is very different from what I do as a publicist. I highly recommend her!” 
“Social Media genius, unequivocally, Lindsay...” 
“I was the biggest skeptic that there was any result between Social Media and Sales. After implementing some incredible tips and strategic ideas I learned through here I am seeing an increase in sales. These things have had just such an amazing impact on my business! I recommend this to everyone and in particular to those who are skeptical, as I was.” 
“I would recommend this to anyone. Lindsay is a lovely, kind, nurturing, giving, patient teacher.” 
Great advice, Lindsay! Will definitely put these suggestions into action. Thx.
Blessings, Rosemary Bredeson
Intuitive Business Coach
Great ideas!
Thanks, Sarah!
Great suggestions! I’ve been brainstorming about that too. Something cool I’ve seen done are offering discounts on gift certificates. I.e. $50 for a $100 gift certificate.
Thanks for the blog!
Marcy
Lindsay, these are great! I can definitely use some of these. Thanks again for all your wonderful advise!